Selling Tips
How to Sell Smart Home Benefits
Whether it’s a buyer’s or seller’s market, the homes you list must stand out from the crowd. One way to make your listings more attractive and appealing to potential buyers is to highlight any smart devices or smart technologies installed in the houses. One study from the National Association of REALTORS® (NAR) found that one-quarter of…
Read More5 Cold Calling Tips for Real Estate Agents (FSBOs/Expired Listings)
Cold calling can be a frustrating and anxiety-inducing lead-generating strategy, but it’s more than a sales pitch. This technique offers homeowners a fresh approach and a helping hand. The most experienced agents know that courting homeowners who want to sell or have failed to sell their homes is a great way to drum up business. The…
Read MoreHow Body Language Can Affect Sales
Body language is present in every face-to-face interaction. Most of the time, we’re entirely unaware of the nonverbal cues we’re sending and receiving. And yet, those gestures, alongside tone of voice, can significantly affect the conversation. You’ve probably noticed the difference it makes when someone is relaxed and engaged versus when they are anxious or…
Read MoreHow to Sell a Haunted House
Historic homes are beautiful, but they may be challenging to sell if they have a reputation for being haunted. During an open house, those who walk through the property may feel uncomfortable knowing someone died where they’re standing. However, with the right preparation, you can remove the fears surrounding your eerie listings. This guide can…
Read MoreThe 6 Clients You Have in Real Estate (and How to Impress Them)
Table of Contents: The Indecisive Client The Unrealistic Client The Overly Involved Client The Under-Involved Client The Know-It-All Client The Abusive Client As a real estate agent or broker, you interact with many different individuals. This can be one of the job’s many perks — meeting interesting people keeps your life exciting and variable. But…
Read MoreHow to Get More Real Estate Referrals
Networking and creating relationships with other people generates business and establishes your reputation as a real estate agent. Strengthening these connections could lead to future deals and partnerships that could give you an edge over your competition and improve your career. Although referrals depend on others recommending your services, you can employ these five strategies to…
Read MoreDo Professional Photos Matter in a Seller’s Market?
Table of Contents Does Marketing Matter in a Seller’s Market? The Benefits of Real Estate Marketing in a Seller’s Market If you’re selling a home during a time of high demand for properties, you may think you have it made. After all, lots of people are looking for houses, and you figure you’ll have the…
Read MoreHow to Write a Real Estate Listing Description
Property listings are a massive part of the real estate marketing process. A vast majority of property searching happens online, so your listing description is one of the best ways to showcase your property alongside some quality photos. Take a look at our property description tips to get the most from your real estate listing. Craft…
Read MoreTips for Writing Your Real Estate Agent Bio
Writing a real estate agent bio is a valuable part of being successful in real estate. With a well-written biography, you can show off your skills and give clients a reason to hire you. Before you sit down to write, take a look at our real estate agent bio tips. Know Your Audience To truly…
Read MoreHow to Use Facebook for Real Estate Success
Table of Contents Why Should Real Estate Agents Use Social Media? Facebook Tips For Real Estate Agents Video – Facebook Tips For Real Estate Agents Set up a Call-to-Action Button Create Helpful Custom Tabs Share Engaging Content Create and Share Videos Create and Share Photos Offer Tips to Buyers and Sellers How to Use Facebook…
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