There are some rules and guidelines you should follow to effectively stage a home you’re selling. Whether a buyer’s first impression of the property is in person during a walk-through or online via your listing, your responsibility as a realtor is to make your property the most attractive and purposeful for interested consumers.
As an average estimate, it will cost you and your team nearly $700 to clean up, polish and stage a home, both inside and out. This might sound like a lot of money upfront, but what you might forget is the potential — and very probable — profit you will receive. The more money you put into dressing up a home, the more likely buyers will want to purchase and live in it — and the more offers you receive for just one listing will increase the property value. If you end up selling your listing for more than the asking price, you are significantly increasing the profit you make between selling and staging.
Home Staging Tips
Below are just a few of the more popular rules for staging a home to increase the likelihood of purchase. With the assistance of Real Estate Exposures to photograph your staged shots, your real estate listings will be picked up by interested buyers left and right:
1. Focus on Neutrals With Color Accents
By having neutral walls, cabinets and furniture, you create a calm scene for people to walk in and experience. Adding hints of color such as decorative pillows, table toppers, wall art, candles and lights will create the effect most people want in their home.
2. Update Lighting Throughout Home
Making your rooms look as bright as possible in photographs will look much more appealing than a camera phone photo taken with shadows interfering. Invest in large wattage bulbs, input some stand-up light fixtures behind the scenes and don’t be afraid of natural lighting through windows and doors!
3. Invest in Paint and Repairs
The last thing you want is for an interested buyer to walk into the kitchen and comment on the creaking cabinet door or the peeling paint around the wall trim. Paint is one of the least expensive investments you can make for a staging renovation that will also give you the largest rate of return — in other words, making the walls and cabinets look pretty will increase the likelihood of the property being purchased and create more buyer interest.
3. Remove Clutter (but Don’t Block Storage)
You might fear that staging a house while living in it might be a nightmare, but it doesn’t have to be. Removing clutter will create a more inviting space as people walk through the home. One note, though — don’t shove everything into your closets! Buyers might open these doors, and if you leave the closet half empty, they will believe there is a lot of storage room!
4. Pay Attention to the Scents and Smells
Don’t scare people away because of the odor your pets leave behind or the weird smell wafting from your garbage disposal. Thoroughly clean up these areas and invest in pleasant-smelling candles or hidden-from-view air fresheners.
5. Dress up the Most Used Areas
Buyers are interested in some key areas — bathrooms, bedrooms and kitchens. Make sure the decor theme of your bathroom is clean and serene. For the bedrooms, purchase luxurious bed linens and decorative pillows to create a relaxing and comfortable atmosphere. Declutter the kitchen cabinets and tops of counters to make it appear spacious.
Virtual Staging Is Cost-Effective
If you’re worried about decorating and staging an empty home and don’t want to be responsible for decorating a home that might be refurbished in a few weeks or months, virtual staging might be the resource for you! Virtual staging is just one extra step in the photography process.
Real Estate Exposures will add in graphics after the photos are edited, making sure to seamlessly blend in images of furniture and decoration to the dimensions and shadows of your photographed home. At just $29 per image, you can dress up your real estate listing with little additional expense!