Table of Contents
- Why Hire a Professional Real Estate Photographer?
- Do I Need Experienced Real Estate Photography Professionals?
When you want to sell a listing, you have the option of doing the photos yourself or hiring a general photographer. You can also choose a specialized real estate photographer with experience taking pictures of properties, which is typically the best option.
Why Hire a Professional Real Estate Photographer?
If you’ve been debating hiring a real estate photographer, you’re probably thinking about the cost and the process of finding the right person for the job. Whether you need to move a listing or are worried about budget, there are several reasons why you need a photographer who specializes in real estate photography.
Do I Need Experienced Real Estate Photography Professionals?
If you are a real estate agent, developer or other professional interested in moving a listing fast, you need a specialized photographer instead of a generalist for a few reasons — here are five of them.
1. Photography Is More Important Than You Think
You may believe specific properties virtually sell themselves because of their location or amenities, but evidence shows listings with quality photos sell faster and for more money. Quite simply, many people in the market for a property are looking online, which means they’ll be scrolling quickly. An arresting photo is the most important component of your listings that will make someone stop, click and call.
2. Photography Is the Most Important Impression You Will Make
A potential client’s first impression of a home can create their perception of a real estate listing even before they see it. The images of the property are the first things they will see, so you need to make the best impression possible by including the best photos possible.
3. There Are Some Challenges to Taking Images of Properties
A generalist photographer is generally more used to weddings and shots with people. Making properties appear dynamic and at their best is all about finding the right angles, choosing the right light and understanding what clients are looking for in listings.
One of the benefits of a specialized real estate photographer is their experience dealing with a range of property conditions, from overgrown trees to poor access. Their expertise allows them to make your property look its best, no matter its condition.
4. A Professional Real Estate Photographer Can Paint an Emotion
General photographers may simply take photos of a property. An experienced real estate photographer will know to include models and props — especially for high-end listings — to sell clients on the idea of a lifestyle or draw out a specific emotion in potential clients. This is important because many potential buyers react to properties with their emotions first. They want to be able to picture themselves at home in this house, and an excellent real estate photographer can help them do that.
5. Pre- and Post-Production Are Essential to Good Photos in Listings
Good real estate photographers will scout a location so they can plan the right shoot. They know once they arrive, there may not be much they can do to address the lighting, angles and other elements of a property, so they do their recon ahead of time and show up prepared. After taking photos, they also know how to enhance the images and select the right ones for your listing.