Real Estate Marketing Articles

Guide for New Real Estate Agents

You’re a brand new real estate agent, freshly licensed and fully driven to begin a flourishing career. It’s both a professional and personal accomplishment — and one you’ve worked hard for. Beginner real estate agents looking to capitalize on this momentum have more means than ever to do so. Yet with more methods comes more…

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Ways to Attract More Guests to Your Hotel — Plus Hotel Photography Tips

Tourism is an extremely competitive business and industry. When you think about the sheer number of options travelers have in hotels, especially near airports and large city hubs, it can be both astonishing and overwhelming. Because of this tight competition, it becomes extremely important to find new ways to promote your hotel. Read on for…

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What Makes Bad Real Estate Listing Photos — and How to Avoid Them

There’s no denying it — everyone goes to the internet for everything. That’s becoming increasingly more obvious and true in the real estate world. Buyers are more likely to purchase a house if they’ve seen an ad or post for it online. The desire for photos and videos is also increasing. First impressions and “first…

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Home Staging Tips for Realtors

There are some rules and guidelines you should follow to effectively stage a home you’re selling. Whether a buyer’s first impression of the property is in person during a walk-through or online via your listing, your responsibility as a realtor is to make your property the most attractive and purposeful for interested consumers. As an…

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Storytelling and Real Estate: How to Create Listings That Sell

People love a good story. People love stories so much that they’ll go to great lengths to create one, even when one isn’t immediately apparent. One study involving 34 college-aged students found that all but one felt compelled to create a story after they watched a short film featuring geometric shapes. It’s not only that…

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Benefits of Adding Virtual Reality Tour

The benefits of using virtual tours to attract real estate buyers have multiplied over the years. Now, you can’t afford to run your real estate business without having virtual tours on your website. They’re convincing interactive tools that clients use to see exactly what they want in a home.   Benefits of Adding a Virtual…

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Choosing the Right Corporate Photographer for Your Business

Your images create your image. The photos, videos and other marketing materials you share with the public directly affect how consumers view your business. They shape your brand and influence customer decisions. They are an integral part of your business plan. Because they play such a large role, it is crucial to choose the best…

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Phone vs. Pro Photography

Why You Should Not Take Photos For Your Real Estate Listing With Your iPhone or Phone and Why You Should Hire a Professional Real Estate Photographer

In a real estate market where most prospective home buyers start their search online, and you only have a few seconds to capture their attention, the quality of your listing photos is vital. Attractive professional images receive more clicks, help grab the attention of the most qualified buyers and compel them to schedule a showing.…

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Unique Real Estate Marketing Ideas to Help You Win More Listings

In the US, there are around 2 million active, licensed real estate agents. In 2015, 5,250,000 existing homes were sold as well as another 510,000 newly built homes. With slightly less than three houses for sale per real estate agent, it’s easy to see why the real estate business is so competitive. Whether you’re new…

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How To Make A Sale In A Buyer’s Market

  You list a home for sale, but instead of getting calls from potential buyers, all you hear are crickets. Although the market is stacked in favor of sellers (and their real estate agents) these days, the reverse could happen at any time. When there’s a lot of housing inventory available, the market favors the…

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