Real Estate Marketing Articles

Lindsey Steiner – NEW Director of Photography at REX!

It is with great pleasure that I announce that Lindsey Steiner is transitioning to a new role at Real Estate Exposures (yes, she will still be photographing homes as well).  She will become Director of Photography, effective Monday September 9th.  She will be recruiting, training and assisting new photographers as we continue to expand our…

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Tips for Real Estate Agents on How to Write Good Instagram Captions

While Instagram is mostly a visual platform, well-crafted captions are also important. Even with the most outstanding images and videos, you’ll need a good caption to give your Instagram posts additional competitive edge. Below we look at how you can promote your real estate business on this platform. We’ll also go over some reasons why…

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Why a House Might Not Be Selling in a Hot Market

Even when you’re trying your hardest and the market is hot, sometimes a house doesn’t sell. No matter how experienced you are in real estate, this may happen to you. You still have a chance of selling the home, but you have to know why buyers aren’t biting. How to Tell If a House Isn’t…

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How to Increase VRBO & Airbnb Rentals

As a VRBO or Airbnb property owner, you likely understand the number of bookings on your rentals will influence the amount you take home at the end of the day. If you’ve been asking yourself, “How do I attract guests to my Airbnb bookings?” or if you’re looking for tips on how to increase VRBO bookings, this…

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5 Common Mistakes Real Estate Agents Make When Listing a Home

Table of Contents Mispricing a Home Giving Too Much Information Forgetting to Stage the Home Not Hiring a Professional Real Estate Photographer Missing Aerial Photography and Video Create a Powerful First Impression and Sell More Homes Faster The majority of homebuyers browse online listings before ever contacting a real estate agent. Creating an online listing…

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How to Stage a Small Home to Sell

     Table of Contents Does Staging a Home Help It Sell? Staging Tips for Small Homes Minimize Clutter Paint the Walls One Color Emphasize Natural Light Use Mirrors Remove Excess Furniture Choose “Light” Room Decor Photographing and Selling a Staged Home In recent years, small or “tiny” homes have seen a surge in popularity.…

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How to Use Facebook for Real Estate Success

Table of Contents Why Should Real Estate Agents Use Social Media? Facebook Tips For Real Estate Agents Set up a Call-to-Action Button Create Helpful Custom Tabs Share Engaging Content Create and Share Videos Create and Share Photos Offer Tips to Buyers and Sellers How to Use Facebook Ads Professional Real Estate Photography Can Make Your…

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Top 3 Benefits of Virtual Furniture Staging for Real Estate Listing Photos

Table of Contents More Cost Effective Speedier Home Sale Higher Real Estate Prices Virtual Staging of Your Photos in 24 Hours Furniture staging is an essential step in a real estate agent’s home selling process. A staging company delivers and arranges furniture, then the agent or a professional real estate photographer takes pictures of each…

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Important Factors for Home Buyers

Table of Contents What Influences Home Buyers: 5 Most Important Factors Schools Updated Kitchen Garage Bedrooms and Bathrooms Yard and Outdoor Living Area Other Important Factors for Home Buyers Neighborhood House Age House Size Highlight What Buyers Want in Your Real Estate Listings It’s the million dollar question for real estate agents and brokers —…

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What Millennial Buyers Really Want From a Home

Table of Contents Walkable Location and Accessible Amenities Move-in-Ready, Single-Family Homes Technology and Energy Efficiency Luxurious Outdoor Space Entice Millennial Buyers With Premium Real Estate Photography Millennials account for the largest share of home buyers at 36 percent. And in 2018, millennials were responsible for over one-third of all home purchases. This generation will continue…

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