The benefits of using virtual tours to attract real estate buyers have multiplied over the years. Now, you can’t afford to run your real estate business without having virtual tours on your website. They’re convincing interactive tools that clients use to see exactly what they want in a home.   Benefits of Adding a Virtual…

Your images create your image. The photos, videos and other marketing materials you share with the public directly affect how consumers view your business. They shape your brand and influence customer decisions. They are an integral part of your business plan. Because they play such a large role, it is crucial to choose the best…

In the US, there are around 2 million active, licensed real estate agents. In 2015, 5,250,000 existing homes were sold as well as another 510,000 newly built homes. With slightly less than three houses for sale per real estate agent, it’s easy to see why the real estate business is so competitive. Whether you’re new…

  You list a home for sale, but instead of getting calls from potential buyers, all you hear are crickets. Although the market is stacked in favor of sellers (and their real estate agents) these days, the reverse could happen at any time. When there’s a lot of housing inventory available, the market favors the…

Where your listings rank in search is everything. Businesses are obsessed with ranking number one on Google, it drives traffic. Athletes want to win and rank so they can get exposure and ultimately endorsements. Why wouldn’t you, as a Realtor, play the game the same way? Zillow is the most popular website used to search…

Market any listing with Matterport Virtual Tours. A home as small as a trailer can be photographed with Matterport to create a virtual tour. In fact, last year an agent in California sold over 80 trailer homes using Matterport in their marketing! Matterport is an international technology company that began in Silicon Valley in 2011.…

Using the Exit Interview to Refine Your Marketing A couple of days ago I saw this brilliant tactic that focuses on your long-term marketing refinement. I thought that many of our clients, and Realtors in general, could put this into effect to learn more about their businesses, then make necessary adjustments.  This tactic is called…

  In today’s digital age it is rare to have a hard copy of anything. Creating a custom listing flyer for your properties gives you an edge in several ways: 1. Tangibility Equals Top of Mind in Real Estate Flyers are tangible. They aren’t like emails that get lost on a phone or computer never…