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How to Stand Out When Marketing Your Properties Online

14 March, 2016

As you know, 90% of homebuyers use the Internet to search for their future homes. This means that Real Estate Agents like yourself have to market your properties online more than ever. This may seem a bit scary, but the following article will help you learn how to stand out when marketing your properties online and maximize your listing’s potential.

Write Listing Descriptions That Sell

Property descriptions provide helpful information about the listing aside from the basic details. But you don’t want it to be the same old boring description all the time – you want it to jump off the page and grab the buyer’s attention. A great tactic to achieve this is appealing to the buyer’s emotions. Why do potential buyers want this home? What makes it so great? Does it have any great features other homes don’t have?

FUN FACT: Most buyers in today’s market want a home that they feel is move in ready, but did you know that homes described as “beautiful” sell for 5% more compared to homes described as “move-in ready.”

Stage The Home

Staging a home might not seem like an online marketing tactic, but in today’s real estate market how your listing looks online is the modern equivalent of “curb appeal.” A professional home stager can provide you with a consultation to help you prepare a home for sale and make sure your listing shows at its best online.

If your seller doesn’t want to spend any extra money to stage the home, de-cluttering and depersonalizing the home will do wonders! It will make your listing more inviting and help buyers envision themselves in the home. If you want to know more on how you can prepare your home for listing, you can find more great tips at our prep page.

Use Social Media

Social media is the EASIEST way to boost your online marketing presence. You can post new listings and have your friends and family share the post. You will never know who will see it and express interest in it!

Depending on the listing price, it might even be worth it to run ads online. You can spend as little as $5 a day and drive a ton of traffic to your listing website! You can also try boosting a post on Facebook. This is super simple and can reach a lot of potential buyers that may not have seen your post!

Also, when using social media, remember to make sure your bio positions you as a real estate expert.

Hire a Professional Photographer – like Real Estate Exposures

An easy way to stand out online is through great quality images. But, as a real estate
agent your time is better spent drumming up new listings and growing your business than struggling to take professional looking photographs. Hire a professional photographer to take at least 25 images to show off the property, but consider having more images taken depending on the property size.

Our photographers have been professionally trained and know the best angles to shoot properties. We also take the time to edit each individual image so your listing looks its best!

Want something REALLY special to make your listing pop? Consider having a twilight image taken. Houses look completely different at night and are a unique way to stand out online among the competition.

Create a Matterport 3D Virtual Tour

With Matterport 3D Virtual Tours, real estate agents can gain a competitive advantage over other agents. You can better reach busy or out-of-town buyers – if they cannot make it to an open house, you can bring the open house to them! The buyer will feel like they are walking through the house, and Matterport is the only interactive tour solution that creates an entire 3D model of the property. To view one of our latest Matterport 3D virtual tours click here.

These are just 5 simple ways to help you and your listing stand out online. Real Estate Exposures can help you market your property online, call, text or email us at 717-360-8687 or info@realestateexposures.com. We would love to hear from you!