How to Boost Zillow Listing Traffic with Walkthrough Videos

9 January, 2017

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Where your listings rank in search is everything. Businesses are obsessed with ranking number one on Google, it drives traffic. Athletes want to win and rank so they can get exposure and ultimately endorsements. Why wouldn’t you, as a realtor, play the game the same way?

Zillow is the most popular website used to search for real estate today. It is where potential buyers are looking for their next home. This is where Realtors can gain great exposures for themselves and their listings. Because Zillow knows this, they want to create an even more valuable experience for both parties. This grows Zillow’s engagement rate keeping users on their website, but it also benefits you the realtor.

How might you ask? Zillow Video Walkthroughs.

Zillow Video Walkthroughs Listing Rankings
When searching for a local zip code, homes with Zillow Video Walkthroughs are displayed first.

Benefits of Zillow Walkthrough Videos for Real Estate Agents

Zillow has introduced the ability to add Video Walkthroughs to a listing. It’s a short, two-minute featured video taking the buyer on a tour of the home. These videos are received very well by Realtors around the country and have become wildly popular with potential buyers. To keep this trajectory Zillow is investing in the Realtors who have these short videos created by showcasing their listings.  Here are some of the specific benefits:

  • Listings with Zillow Video Walkthroughs show up in organic zip code searches as top-ranked houses.  This means listings with videos are displayed in the first and second position.
  • Listings older than 60 or 90 days can be refreshed with a Video Walkthrough and instantly return to competitive rankings.
  • Potential buyers are 300% more likely to view your listing on Zillow.
  • Walkthrough videos can be moved from Zillow to be placed in unbranded MLS listings or on your website.



Why Potential Buyers Love Zillow Videos

Potential buyers want to preview a listing before visiting it in person. A video walkthrough offers a high level of engagement helping to:

  • Give the buyers a sense of space and layout of the home.
  • Increase the value of other marketing materials — a video walkthrough adds accuracy to professional photography, allowing potential buyers to understand how rooms flow together and connect.
  • Demonstrate competency and forward thinking in their selection of a Realtor.
  • Capture buyer attention on other medias — social or Realtor’s website.

Professional Zillow Walkthrough Video Services

Real Estate Exposures offers Zillow Video Walkthroughs as a service through our team of photographers.

  • Each video showcases the home in 2 minutes or less, without sound.  These are traits dictated by Zillow.
  • Zillow Video Walkthroughs are recorded and uploaded to be published instantly.
  • Each photographer is equipped with the latest technology and a stabilizing gimbal, ensuring the highest level of quality.

Zillow Video Walkthroughs can be ordered as an add-on service with any photography session at a discounted rate, or as an exclusive service.

If you have questions about this innovative service, please do not hesitate to reach out to our team. $30 off your first session – don’t wait!


Updated: 6/30/2019



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