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We are living in a fast paced, digital age where access to realtors and housing information is in the palm of everyone’s hand twenty four hours a day, seven days a week. As a result, finding key ways to set yourself apart from the competition when it comes to your listings is more important than it’s ever been! Here are 7 suggestions of ways to market and sell them faster and for more money.

Qualify Your Sellers

Your time is valuable. That’s why you want to make sure the sellers you’re working with are as committed to the process as you are. Spend some time having a conversation to find out how motivated they are to sell, what they’re willing to do to get the sale, and how flexible they are in the process. Make sure they’re ready to agree to your terms and suggestions for how to best market their property. If a seller isn’t on the same page as you, there’s a good chance you’ll spend most of your time disagreeing with them and it will end up being a waste of both of your efforts.

Price the Home at Market Value

Pricing a home can be an emotional thing for a seller. A lot of times they’ve invested years, money, time, and labor into fixing up a place and making it look as good as possible. They are going to want top dollar for their investment. When listing a property you want to look at comparables and be priced competitively.

Stage the Home Before Marketing Your Real Estate Listing

If potential buyers are able to picture themselves in the space and aren’t distracted by clutter or personal items and photos, they will be more likely to envision it as their future home. Encourage your sellers to remove family photos, clean off the tops of counters and dressers, hide piles of paperwork, clutter and make the colors as neutral as possible. Depersonalizing a home and making it neutral will pay off when it comes to selling.

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Great Photos for Your Real Estate Listing

If you’re taking the time to counsel your sellers about the importance of curb appeal and decluttering, then you won’t want to walk in with your iPhone or point-and-shoot camera to snap a few photos to market their listing. Because most buyers are shopping online first to narrow down the places they DON’T want to see in person, having great photos to market your listings will drive more buyers through your seller’s door. Avoid dark or blurry photos or any partial views of rooms. This is the best investment you can make in the marketing of your listings. It’s also what we do here at Real Estate Exposures, to find out more visit our real estate photography service page.

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Highlight Amenities in Your Residential Listings

A key factor in making your listing stand out online is figuring out what the features are that set it apart from similar homes in the neighborhood and/or price range. Mention amenities in your description and take photos highlighting them. Amenities include things like upgraded appliances and finishes, walk-in closets, pools, neighborhood playgrounds, club houses, large porches, decks and patios, to name a few.

Promote Your Real Estate Listing on Social Media

The key to social media is found more in the social part than the media part. Use this tool to build relationships with current and potential sellers and buyers and promote your current listings. If you’re unfamiliar with social media in general, find one platform that you’re comfortable with and master that! Branding and marketing yourself as a real estate professional as well as promoting individual listings on social media platforms will funnel more traffic to your own website and create a following for you.

Respond to People Promptly

When people reach out about your listings, respond immediately, even if it’s just an acknowledgement that you got their email/text/call and are setting up a future time to talk or meet. We live in a time of instant gratification and “me first”, so if someone doesn’t hear back from you in a timely manner, they will most likely reach out to your competitor until they get/hear what they want. Don’t take the risk! If you know you will be unavailable for a period of time due to a meeting or trip, set up an automatic response message so people don’t feel ignored or left in the dark. Fulfilling an immediate need shows you are available and attentive to your sellers and buyers’ needs.

See the difference of our photography versus competitors and contact us today to book a session!


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Jim Plessinger
President of Real Estate Exposures