Table of Contents
- Mispricing a Home
- Giving Too Much Information
- Forgetting to Stage the Home
- Not Hiring a Professional Real Estate Photographer
- Missing Aerial Photography and Video
- Create a Powerful First Impression and Sell More Homes Faster
The majority of homebuyers browse online listings before ever contacting a real estate agent. Creating an online listing for a home can seem straightforward, but it requires an eye for marketing and an understanding of how to entice buyers.
Unfortunately, there are several real estate listing mistakes that agents often make. Here are the five most common home selling mistakes and how to avoid them so that you can expand your clientele and build a strong reputation in your community.
1. Mispricing a Home
You want your clients to receive the highest price for their home, yet it’s important to manage their expectations. Clients may ask you to list their property too high and leave room to negotiate, but since buyers often screen listings based on price, the home may not be seen in the best online searches.
Instead, list the property at or just below the market rate. Buyers will view the listing as a great deal and will be more inclined to schedule a showing and bid high on a slightly underpriced home.
2. Giving Too Much Information
To attract buyers, you may be tempted to list everything about the home in a detailed description. Remember that less is more. By providing too much information, many real estate agents reveal a flaw that turns the buyer off from viewing the property.
Entice buyers by creating an emotional connection in the listing description. No need to go into minute detail — focus on short sentences that evoke what it feels like to call this property home. You’ll spark more buyers’ interest this way and likely see the number of viewings on a property increase.
3. Forgetting to Stage the Home
Photos of staged rooms help buyers imagine themselves in the space and highlight each room’s size and functionality. In contrast, nonexistent or lackluster home staging can cause a property to stay on the market. Images of empty rooms lose buyers’ attention, decreasing the chance that they’ll call for a viewing.
Yet home staging can be one of the highest ticket items when you’re listing a home. Fortunately, virtual staging is more cost-effective and convenient than traditional staging. Images of a property feature photo-realistic, stylish furniture at a fraction of the cost. Virtual staging decreases time on the market for listings while helping you sell homes for more money — boosting your reputation and marketing success.
4. Not Hiring a Professional Real Estate Photographer
Many real estate agents use point-and-click cameras or smartphones to take photos. Most don’t realize that professional photography reduces time on the market by an average of 30 days.
Listings that feature professional real estate photography sell faster and for top dollar. Professional photographers capture the natural light, accurate colors and the correct perspective in each room for ready-to-use images that make your online listings stand out. High-resolution photographs on your listings can also bring in prospective clients, resulting in a positive investment for your entire business.
5. Missing Aerial Photography and Video
Aerial photography showcases a property’s natural beauty in a way that captivates buyers and stands out in the market. Only 11 percent of real estate agents have hired a professional drone pilot to photograph their listings. Yet with this kind of photography, you can secure a competitive advantage with high-quality images that attract more buyers.
Create a Powerful First Impression and Sell More Homes Faster
At Real Estate Exposures (REX), we want to help real estate agents avoid these common mistakes. We help realtors sell properties faster and for more money by working quickly to save time. Our real estate photography team has more than nine years of experience photographing more than 7,000 homes.
We’re honored that our professional photography, virtual media and aerial video services receive rave reviews from clients. If you’re ready to take your business to the next level, call us at 717-747-3235 or contact us online. We’re here for you!